Bringing you live news and features since 2006 

The future of wealth management is hyper-personalisation, says Objectway survey


More than half of the surveyed wealth managers have developed or are working on a hyper-personalisation strategy, showing that it’s going to become a top priority of their digital agenda, particularly now, as it could represent the future of customer engagement post-Covid.

That’s according to the findings of a new survey by Objectway, a specialist in Digital Wealth & Asset Management software.

Objectway’s new report – “Are you developing a hyper-personalised strategy?” – illustrates interesting findings on the applications of hyper-personalised services in Wealth Management, and how firms are leveraging them to increase the customer base and ensure their future growth.

Four out of 10 respondents are implementing hyper-personalised portfolio construction and product recommendations, where artificial intelligence, data analytics and machine learning are applied to create personalised proposals, which is the most important achievement, according to one third of the surveyed panel.

Bespoke financial planning (18 per cent) and risk profiling (18 per cent), and reporting (16 per cent) are equally placed, underlining that leveraging advanced technology to analyse client behaviour enables to provide a well-rounded tailored advice on investment decisions.
Only 25 per cent of interviewees can effectively rely on behavioural sciences and sentiment analysis to personalise client experience, while most of the respondents (67 per cent) would like to leverage them.
Financial advice and reporting are usually data-driven, but the information used to this purpose is generally very limited. So, there is a long way to go before AI-driven technology will be at the centre of hyper-personalisation in Wealth Management.
Alberto Cuccu, Objectway CEO International, says: “To hyper-personalise the client experience, investor’s information and preferences should be captured at all touch points of the client journey. Almost half of respondents argues that the use of hyper-personalisation is essentially aimed at elevating customer experience and consequently to gain a competitive advantage. So far, the Wealth Management industry has still to work on it. This confirms that it will be a major topic for the years to come.”

Latest News

As the ETF industry reaches a milestone of USD12.71 trillion in global assets, Brown Brothers Harriman writes that its 2024..
Matteo Greco, Research Analyst at Fineqia International writes that bitcoin closed last week at approximately USD66,300, marking a 7.8 per..
HSBC Asset Management’s (HSBC AM) ETF and Indexing business has passed USD100 billion in assets under management (AUM), reflecting its..
Amundi’s ETF Market Flows Analysis for April reveals that investors added EUR54.1 billion to global ETFs in April with equities..

Related Articles

Dan Miller, IQ-EQ
With just over a week to go till T+1 settlement begins in North America, Canada and Mexico, time is of...
Emily Spurling, Nasdaq
Last October’s ETF Express US Awards 2023 found Nasdaq winning Best Index Provider – ESG ETFs and Best Index Provider...
Vinit Srivistava, MerQube
Index provider, MerQube, launched in 2019, with the aim of providing a “technology-driven answer to the most complex, rules-based investment...
Sean O' Hara
Pacer ETFs has announced the launch of three Cash Cows UCITS ETFs. The firm writes that this will give European...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by