Quilter has confirmed the successful rebranding of its UK investment platform business form Old Mutual Wealth to Quilter.
The rebrand follows the renaming of other companies within the Quilter Group, including its multi-asset investment business, which became Quilter Investors in 2018 and its financial advice business, which became Quilter Financial Planning in 2019.
The Quilter brand originates with the group’s discretionary investment management business, Quilter Cheviot.
The rebranding is a result of Quilter plc separating from Old Mutual plc in June 2018 and listing on the London and Johannesburg stock exchanges.
The Quilter investment platform, which has been based in Southampton since 1979, now manages GBP64.3 billion of customer investments as at 31 March 2021. Following its recent technology upgrade, the platform lies at the heart of one of the largest wealth managers in the UK looking after more than GBP100 billion of customer investments.
Steven Levin, CEO of the Quilter platform and Quilter Investors, says:“The rebranding of Old Mutual Wealth to Quilter means all our businesses now harness the strength of the Quilter brand, which already has substantial recognition in the UK thanks to Quilter Cheviot.
“We are incredibly proud of the heritage of the Quilter platform as a market innovator, with a passion for supporting advisers and customers. It is a business which has shaped the modern platform market in the UK and following our recent technology upgrade, we are reigniting that culture of innovation as Quilter.”
