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Kevin T Carter launches second non-Chinese EM internet and ecommerce ETF


Kevin T. Carter, founder of EMQQ, one of the largest and best-performing emerging markets ETFs over the last three and five years, has announced the introduction of a second ETF – the Next Frontier Internet & Ecommerce ETF: FMQQ (

Kevin T. Carter, founder of EMQQ, one of the largest and best-performing emerging markets ETFs over the last three and five years, has announced the introduction of a second ETF – the Next Frontier Internet & Ecommerce ETF: FMQQ (

FMQQ trades on the New York Stock Exchange (NYSE) and will provide investors targeted exposure to the non-Chinese companies that are in EMQQ.

“We launched EMQQ in 2014 with the conviction that internet and ecommerce companies in the developing world represented the best way to capture the real growth of emerging markets – the emerging markets consumer – and we’ve been right. Over the past decade the companies in EMQQ have grown their revenue from USD20 billion to over USD450 billion – a 20-fold increase led largely by Chinese giants Alibaba and Tencent.

“But this isn’t just a China story, as innovative companies are growing and going public at a fast rate in other parts of Asia, South America, Africa and Eastern Europe,” says Carter.

“When we launched EMQQ seven years ago, we had 42 companies – 12 of which were not Chinese. Those numbers have since grown and shifted dramatically and we’re launching FMQQ to provide investors a way to specifically capture the growth in the Emerging and Frontier Markets consumer story beyond China.”

The FMQQ Index is currently comprised of 60 names, including top holdings such as MercadoLibre of Argentina; Sea Limited, a Singaporean ‘super app’; Zomato, an Indian food delivery app; and Jumia, which has been called the ‘Amazon of Africa’. All companies in the FMQQ Index are drawn from the three major regions of Asia, Latin America, and EMEA (Europe, Middle East, and Africa).

“China’s ecommerce market is now four times larger than the rest of the emerging markets ecommerce space combined, so it is important that investors have tools at their disposal that allow them to build an emerging markets portfolio with as much, or as little, China exposure as they may want,” says Carter. “We believe FMQQ can be an attractive alternative for investors who want to capture the budding opportunities in these “next frontier” markets and/or complement their Chinese tech allocations and balance out their current portfolio weightings.”

FMQQ seeks to provide investment results that, before fees and expenses, correspond generally to the price and yield performance of the FMQQ the Next Frontier Internet and Ecommerce Index ( 
All securities must have more than USD300 million in market cap and have more than 50 per cent of its revenue come from Internet and/or Ecommerce businesses in emerging and frontier markets (excluding China). The fund will cap each weighting at 8 per cent and rebalance semi-annually.

FMQQ’s Index Committee includes Dr Burton G. Malkiel, Princeton University economist and author of the investment classic A Random Walk Down Wall Street. “The fastest growth in the world today remains in emerging and frontier markets,” says Malkiel. “FMQQ provides investors exposure targeted at the most attractive parts of these markets; the consumer and technology sectors.”

Carter notes that there are hundreds of unicorns in the developing world that are growing fast and that many are preparing to IPO. He points to examples like Paytm, an Indian digital payments leader which is targeting a USD3 billion IPO, and Nubank in Brazil, which has an estimated valuation of USD30 billion as being two of many upcoming IPOs worth watching and that both already count Warren Buffet’s Berkshire Hathaway as investors.

“Today, nearly 90 per cent of the world’s population under the age of 30 lives in emerging and developing economies. By 2030, the global middle class is expected to swell to 5.5 billion people, with consumption in emerging markets totalling USD30 trillion—nearly half of the global total. These represent the ‘next billion’ consumers and we are excited to bring FMQQ to the marketplace to offer investors a tool to tap into this opportunity,” says Carter.

FMQQ joins the Emerging Markets Internet and Ecommerce ETF: EMQQ ( Since launching in 2014, EMQQ has grown to over USD1.3 billion in assets under management and has been the best performing emerging markets ETF over the last three and five years and since inception as of August 31, 2021.

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