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Simplify Asset Management’s ETF assets pass USD1bn threshold


ETF issuer Simplify Asset Management has seen its assets pass the USD1 billion mark, having launched its first three ETFs in September 2020.

Since then the firm’s line-up has since grown to include 16 funds, including several first-of-their kind offerings, such as the recently launched Simplify Hedged Equity ETF (HEQT), which is fully invested in the S&P 500 while simultaneously investing in a series of put-spread collars designed to help reduce volatility; the Simplify Health Care ETF (PINK), the first “pro bono” ETF, with all net profits from this actively managed fund donated for the benefit of the Susan G. Komen foundation; and the Simplify US Equity PLUS GBTC ETF (SPBC), which provides 100 per cent exposure to US equities along with a 10 per cent exposure to bitcoin via the Grayscale Bitcoin Trust.

“Our mission is to help advisers and asset managers navigate their toughest portfolio challenges through all types of market conditions. These challenges include record valuations, rising inflationary pressures, diminishing role of bonds, generating income in a world of near zero rates, and changing market structure dominated by passive and derivatives,” says Paul Kim, CEO & Co-Founder of Simplify. “We are thrilled and humbled by the response our fund lineup has generated so far. We’re just getting started in bringing new and ever more innovative approaches to the marketplace.”

“But the Simplify story is as much about people as it is about our strategies,” says Kim. “The elite team we are building will play a major role as we look to further fuel our growth in 2022 and beyond.”

“Being a true partner and a key resource for advisors goes deeper than building a line-up of funds. While product innovation will always be in our DNA, we’re just as focused on providing the marketplace with insights, ideas, and access to some of the best minds that can help them navigate highly volatile markets,” says Simplify co-founder David Berns. “We’re very excited to be marking this key asset milestone, and we are just as excited about what we have planned for Simplify in the years to come.”

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