Bringing you live news and features since 2006 

Bringing you news, views and analysis since 2013

Simplify Asset Management’s ETF assets pass USD1bn threshold

ETF issuer Simplify Asset Management has seen its assets pass the USD1 billion mark, having launched its first three ETFs in September 2020.

Since then the firm’s line-up has since grown to include 16 funds, including several first-of-their kind offerings, such as the recently launched Simplify Hedged Equity ETF (HEQT), which is fully invested in the S&P 500 while simultaneously investing in a series of put-spread collars designed to help reduce volatility; the Simplify Health Care ETF (PINK), the first “pro bono” ETF, with all net profits from this actively managed fund donated for the benefit of the Susan G. Komen foundation; and the Simplify US Equity PLUS GBTC ETF (SPBC), which provides 100 per cent exposure to US equities along with a 10 per cent exposure to bitcoin via the Grayscale Bitcoin Trust.

“Our mission is to help advisers and asset managers navigate their toughest portfolio challenges through all types of market conditions. These challenges include record valuations, rising inflationary pressures, diminishing role of bonds, generating income in a world of near zero rates, and changing market structure dominated by passive and derivatives,” says Paul Kim, CEO & Co-Founder of Simplify. “We are thrilled and humbled by the response our fund lineup has generated so far. We’re just getting started in bringing new and ever more innovative approaches to the marketplace.”

“But the Simplify story is as much about people as it is about our strategies,” says Kim. “The elite team we are building will play a major role as we look to further fuel our growth in 2022 and beyond.”

“Being a true partner and a key resource for advisors goes deeper than building a line-up of funds. While product innovation will always be in our DNA, we’re just as focused on providing the marketplace with insights, ideas, and access to some of the best minds that can help them navigate highly volatile markets,” says Simplify co-founder David Berns. “We’re very excited to be marking this key asset milestone, and we are just as excited about what we have planned for Simplify in the years to come.”
 

Latest News

SIX Swiss Exchange reports that the number of ETFs listed on SIX Swiss Exchange increased by 25 in the fourth..
Ossiam has announced the launch of a new ETF, the Ossiam Shiller Barclays CAPE Global Sector Value, listed on five..
VettaFi has announced that it is conducting a consultation with market participants on potential modifications to constituent criteria and weightings..
ETF data providers ETFGI report that assets invested in the global ETFs industry extended its lead over the global hedge..

Related Articles

We are very pleased to open the voting for service providers (selected by nominations) and ETP issuers, selected by our data partners, Trackinsight, for the European ETF Express Awards, in...
Osprey Funds’ founder and CEO, Greg King, has written an open letter to Barry Silbert, majority owner of Digital Currency Group which owns Grayscale, suggesting that he uses his powers...
Comparing multifactor ETFs to the popular Marvel Avengers series may seem a bit of a stretch but recent analysis from Morningstar suggests the investment strategies have more in common with...
Canadian asset manager Mackenzie Investments, with CAD186.6 billion under management, has published its annual Mackenzie Investments Year-End ETF Report. ...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by