RWC Partners has today changed its operating brand to ‘Redwheel’, marking, it says, the next stage of its development as a specialist, independent investment organisation.
The rebrand is part of a full update of the firm’s visual identity, including the launch of a new website. The business was established in 2000 with the ambition to create an environment in which exceptional fund managers can operate with a high degree of investment autonomy and maximise the benefits of their skills to deliver the best possible long-term outcomes for clients. Today, Redwheel has more than 150 people aligned to that goal, including 56 dedicated investment professionals working across seven independent investment teams.
While the firm’s visual identity will change, it retains its full team and product range, managing USD23.9 billion for clients across developed and emerging market equities, convertible bonds and income solutions, from offices in London, Miami and Singapore.
Tord Stallvik, CEO of Redwheel, says: “Over the last 20 years, our business has changed immeasurably, as has the industry in which we operate. But the company has always remained true to the principles on which it was founded. Our new brand is designed to capture both our active investment heritage and more clearly reflect our key attributes of autonomy, independence and ownership which provide the foundation to deliver the best long-term and sustainable outcomes for our clients.
“The red wheel is a powerful symbol that reflects who we are as an organisation and what we stand for. The original red wheel still sits in our old office building, where it had been used as part of the mechanism of a large winch that moved military horses in and out of their stables. That red wheel was built to last – and so are we.”