WisdomTree is set to launch a blockchain native mobile app designed to allow users to save, spend and invest in 1) certain crypto assets like bitcoin or ether, 2) blockchain-enabled funds (which may include stocks or bonds based on WisdomTree’s indexes) and 3) tokenised versions of physical assets like gold, all in the same place that they can send instant payments, make transactions and more.
The firm writes that WisdomTree Prime is a place where crypto interacts with traditional assets. Building on the tenets of “Responsible DeFi,” and investor-friendly innovation, the goal of Prime is to offer a better financial services experience, embodying choice, transparency, and inclusivity, the firm says.
WisdomTree is targeting a beta launch in Q2 2022, with the goal of a US national rollout later in the year. The beta testing waitlist is now open.
The Prime Announcement comes on the heels of a series of other digital asset initiatives from the firm, including the WisdomTree Enhanced Commodity Strategy Fund (GCC) becoming the first ETF to provide exposure to bitcoin futures, the firm says, and WisdomTree’s second investment in blockchain-based infrastructure provider Securrency, Inc., plus the launch of new crypto indices, the continued success of bitcoin and Ether ETPs in Europe, and ongoing regulatory filings and applications pending in the US.