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Blue Tractor enters strategic relationship with FLX


Semi-transparent ETF provider Blue Tractor Group has announced that it has entered into a strategic relationship with FLX Networks.

The firm writes that founded in December 2019, FLX has seen exponential growth and welcomed respect from industry peers. Representing nearly 50 asset management firms with over USD235 billion in combined AUM, FLX has evolved into a full-service front-office tech platform that provides modern sales, marketing, and service solutions for asset managers, delivering productivity, visibility, and savings, while simultaneously enhancing productivity for wealth managers and financial advisers.

Under the relationship, FLX asset manager clients can launch proprietary actively managed portfolio strategies in an ETF using Blue Tractor’s SEC-approved Shielded Alpha ETF wrapper. With the Blue Tractor wrapper, the firm writes that asset managers benefit from the superior cost, tax efficiency, and intraday liquidity of an ETF, but also with the full assurance that their alpha-focused strategy and active portfolio trading remains confidential and protected.

In turn, Blue Tractor clients launching actively managed semi-transparent ETFs can access the FLX ETF platform to execute their marketing and distribution plan to RIA allocators.

“We hear it over and over from asset managers considering launching a semi-transparent ETF; what is the most cost-effective and efficient distribution approach to get their strategy in front of RIAs and ultimately, investors,” says Terry Norman, Founder of Blue Tractor. “We are very pleased to offer them access to the FLX ETF distribution platform and by doing so, add further value to active managers working with Blue Tractor.”

“The ETF industry is evolving at a rapid pace and the semi-transparent wrapper is one of the most exciting innovations for active portfolio managers,” says Jillian DelSignore, Managing Director and Head of Advisor Sales at FLX. “FLX is pleased to support clients considering this approach with Blue Tractor by enabling their distribution plans.”

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