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Armada ETF Advisors announces Phil Bak as CEO



Armada ETF Advisors announces the appointment of Phil Bak as Chief Executive Officer, after serving as Advisory Board Chairman since November 2021.


The firm writes that in his new role, Bak will build on Armada ETF Advisors’ standing as a thought leader in REIT investing, including driving the strategic direction and operation of the Home Appreciation US REIT ETF (NYSE: HAUS), the first active, pure-play US residential real estate. Armada will also continue to develop technology and intellectual property to drive the launch of atNav, an ETF data and liquidity platform.


The firm writes that as an accomplished ETF industry veteran, Bak brings more than 15 years of experience to the role. He has served as Founder and CEO of Exponential ETFs, Chief Investment Officer of Signal Advisors, and Managing Director at the New York Stock Exchange. Bak is the author of two patents on innovative ETF structures and holds the Chartered Alternative Investment Analyst (CAIA) designation.


“Many investors assume that REITs are generally fungible, but our research shows tremendous differentiation between the various REIT categories. Armada ETF Advisors has the expertise required to navigate the REIT industry and provide differentiation for our investors,” notes Bak. “I’m honoured to work alongside well-respected REIT industry thought leaders to provide investors with unique access to residential real estate.”


Armada ETF Advisors is supported by an Advisory Board of REIT industry veterans, including Richard Adler, John Guinee and Christopher Volk. The Advisory Board will provide valuable, timely market and REIT-specific insights to maximise the firm’s core specialty in residential REITs and support the firm’s portfolio management team.


David Auerbach, Managing Director of Armada ETF Advisors, has been in the REIT industry for over 23 years, with a focus on institutional sell side trading and corporate access. Auerbach is also the publisher of The Daily REITBeat Newsletter, a widely-followed publication that covers the major news and headlines across the REIT industry. Portfolio Manager, Al Otero, has spent 30 years in the REIT industry as an analyst and portfolio manager, most recently with EII Capital Management.


“Phil has been an instrumental member of the Armada team since day one,” shares Justin Goldberg, current CEO of Armada ETF Advisors. “His extensive experience in capital markets and pioneering work in the ETF industry will serve the firm well as it enters the next stage of growth.”


`’At Armada ETF Advisors, we believe that real estate is personal. Every individual – across all ages and socioeconomic levels – touches real estate. While ownership or the ability to invest in property may be out of reach for many, our goal is to provide broad access to the real estate asset class. We invest in publicly traded real estate investment trusts, or REITs, which themselves make investments in income-producing real estate. By packaging REITs in an ETF, we provide diversified real estate exposure via a liquid, tax-efficient and easy-to-access vehicle.”





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