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The US’s Strive Asset Management raises half a billion in AUM in three months


Strive Asset Management has announced its total assets under management surpassed USD500 million on November 11, 2022, three months after the launch of its first fund.

Strive writes that its index funds are nearly identical to those offered by other large asset managers. The difference is the message Strive delivers to the companies in which it invests. While other large asset managers tell corporate America to pursue environment, social, and governance (ESG) goals, Strive tells companies to focus on value maximisation alone.

“The incredible momentum we’ve generated is a testament to the power of our message,” says Anson Frericks, Strive chief operating officer and co-founder. “It’s also a credit to our clients, who believe in our mission and have joined the movement to restore excellence across corporate America.”

In response to investor demand, Strive expanded its core portfolio solutions with the launch of four new index funds:

Strive 1000 Dividend Growth ETF (NASDAQ: STXD) – exposure to U.S. equities with a history of consistently growing dividends

Strive 1000 Growth ETF (NASDAQ: STXG) – exposure to U.S. equities that exhibit growth characteristics

Strive 1000 Value ETF (NASDAQ: STXV) – exposure to U.S. equities that exhibit value characteristics

Strive 2000 ETF (NASDAQ: STXK) – exposure to small- and mid-capitalisation U.S. equities

The launch of these funds comes during Strive’s Excellence Campaign, which began last month. The firm writes that the campaign identified seven American companies with untapped potential if liberated from ESG-imposed constraints: Amazon, Apple, Chevron, Citigroup, Disney, ExxonMobil, and Home Depot. The campaign will culminate before year-end when Strive selects a subset of those companies to focus on in the 2023 proxy voting season.

The firm writes that this milestone also coincides with all seven of Strive’s products (DRLL, STRV, SHOC, STXD, STXG, STXV, STXK) becoming available on some of the largest 401k provider platforms in America – broadening access of Strive’s products to investors across the country.

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